Fri 12 Oct 2007
You have the auto responders in place and you are enjoying additional sales and marketing because of that you can make more improvements in the auto responders and this will in turn increase your sales:
1) Publish free reports to send via auto responders. It should be concerning your web page, site and business information. People love free items.
2) Publish a survey via auto responder to collect the all important customer satisfaction information. This is good for people who sign up on your web site. In exchange you can offer them free eBook, software or trial membership of your site. This information will help you know the likes and dislikes of the people.
3) Publish “Frequently asked Question” list and make it available to the public via auto responder to those who sign up. This will help you keep your customers satisfied and you will not have to give the same answers again and again to different subscribers.
4) Instead of boring your customers by giving them customer testimonials even if they do not require it. Keep the list where you include all and send it to the customer who is interested. Every time change your auto responder’s approach to change the results.